Sylvan N. Goldman - kundvagnens fader

Berätta om dina specialintressen och lär dig om andras.

 Moderatorer: Alien, atoms

Sylvan N. Goldman - kundvagnens fader

Inläggav Kristofer » 2009-05-07 10:12:44

Här http://realcartu.com/goldman/ finns en artikel om hur det gick till när den första kundvagnen skapades. Klistrar nedan in artikeln i sin helhet.

Sylvan Nathan Goldman
Born: 1898 - Died: 1984
Inventor of the shopping cart
Sylvan N. Goldman in 1971 as he receives the Distinguished Service Citation from the University of Oklahoma The citation is the highest honor the university bestows.


A couple of ordinary folding chairs were the inspiration that spawned the early prototypes of today’s shopping cart. This invention helped revolutionize the retail grocery business. Sylvan N. Goldman had long thought about how to expand the natural limits of a grocery shopper’s purchases. His stores, like others of that era, had a supply of wicker or wire market baskets. These baskets became heavy as they were loaded with food items, particularly for the woman buyer, who usually did most of the shopping. In an effort to offset this problem, Goldman had issued instructions that certain store personnel should keep a watchful eye for shoppers with loaded baskets and offer them empty ones to finish their buying. The filled baskets were to be taken to designated checkout stands, where customers could pick them up later.

a couple of folding chairs inspired the first prototype of the shopping cart. One evening in 1936 as he worked late in his office, his attention was drawn to two ordinary folding chairs there. With a sudden burst of insight he envisioned a solution for the arm-weary shopper. If the seat of a folding chair were raised several inches and another similar seat were added below, a basket could be placed on each of them. Wheels attached to each leg would make the chair mobile, and the back of the chair could be adapted as a handle to push the cart. The basic drudgery of grocery buying would be eliminated, and the volume of grocery sales would be greatly increased.

The trick was to make these heavy wire baskets easier to carry.Excited about his idea, Goldman sent for Fred Young, a maintenance man and carpenter employed by the Standard-Humpty Dumpty grocery chain. Goldman described his idea to Young, who took the chair to his worktable for the first of a long series of tinkering sessions. Finally, the initial model was ready for a trial run in Goldman’s office. An insignificant wooden match lying on the floor provided the first obstacle to the new invention. The cart not only failed to run over the match but also buckled and tried to fold when its forward motion was stopped. The problem was solved by moving the lower basket holder to an off-center position so that the folding motion would not begin when the cart was inadvertently pushed into another object. Another problem to be solved before the invention could be introduced to the public was that the casters on the front part of the frame almost fell off when the cart was pushed over a curb. Young devised a better method of keeping the casters, as well as the rear supports, which were regular wheels, in place. A year after the cart was put into use the baby seat was developed when it was seen that children were often placed in the baskets as their mothers shopped. Besides being dangerous, that practice made the basket ineffective for carrying groceries.

The first shopping cart was called a 'Folding Basket Carrier'The two men worked several months in this manner—Goldman suggesting innovations and improvements and Young applying them to a working model. Goldman wanted a steel-framed carrier, mounted on wheels, that would accommodate two shopping baskets. The lower shelf was about nine inches from the floor with a twenty-inch clearance between it and the upper shelf. When open, the apparatus measured twenty-four inches in length, eighteen inches in width and a little more than 36 inches in height. The rear wheels which were made of rubber, accounted for more than 4 inches of that height, while the front swivel casters measured three inches in diameter. One of the inventions strong selling points was the small space it occupied when folded. After the baskets were removed from the seats, the folded cart took up a scant five inches of floor space. Perhaps the most impressive dimensions from a grocery-store manager’s viewpoint, were those of the steel-wire baskets. They measured nineteen inches long, thirteen inches wide, and nine inches deep. With their sloping sides they could be stacked in a nesting arrangement that took up very little space, an additional selling point.

The first ad describing the 'new invention' at your local Standard Food Stores in Oklahoma City. Goldman’s folding carrier was not the first attempt to “come to grips with the problem that had to be solved before the modern supermarket could exist, the problem of a vehicle on which to carry one’s purchases as he worked his way through the aisles.” Once Goldman’s invention had been perfected for practical use, it had to be “sold” to customers. This task proved nearly as difficult as originating and perfecting the concept. Goldman’s invention had revealed an alert and imaginative mind; the manner in which he promoted his creation illustrated his talents as an entrepreneur and a merchandising specialist. On June 4, 1937, the inventor began advertising his new product with a flair that was typical of the of supermarket ballyhoo, but with an added titillation that showed Goldman’s understanding of human nature. The advertisement featured a picture of a tired-looking woman clutching her purse in one hand and a heavily loaded market basket in the other. In bold type the caption beside the illustration read, “Basket Juggling is a Lost Art at Your Standard Food Stores.” The text accompanying the visual art emphasized “The newest innovation in shopping! Now at your Standard Food Stores.” The ad then described the joys of “wending your way through a spacious food market without having to carry a cumbersome shopping basket on your arm. . . . Just pick up your items from the shelves. They will be checked and placed in your car without having to carry a single item.” This rhetoric was distinguished by its “hard sell” flavor, as well as by a device that was to transform drudgery to ecstasy. Goldman had cleverly touted his product without mentioning its name, thus piquing the curiosity of his readers.

Charles Kuralt In his 1977 interview with Charles Kuralt, Sylvan N. Goldman recalled his reaction to seeing customers reject the shopping cart.

I got down to the store about 10 o’clock in the morning waiting for the time when people’ll start coming in, and this right on a . . . Saturday when it’s your biggest day, and I knew that I’d be seeing people lined up at the door to get in to get the merchandise and see what the dickens it was. And when I got there, I went into our largest store, there wasn’t a soul using a basket carrier, and we had an attractive girl by the entrance that had a basket carrier and two baskets in it, one on the top and one on the bottom, and asked them to please take this cart to do your shopping with. And the housewive’s, most of them decided, “No more carts for me. I have been pushing enough baby carriages. I don’t want to push anymore.” And the men would say, “You mean with my big strong arms I can’t carry a darn little basket like that?” And he wouldn’t touch it. It was a complete flop.

The only people who accepted the shopping innovation at all were the elderly.

Over the weekend Goldman considered how to get public acceptance of his carriers, whose utility he did not doubt. “Wednesday evening it happened to dawn on me—an idea—and we put that into effect.” His goal was to show that the carts weren’t wheeled monsters.” His plan was simple but effective.

I hired for each store a young lady about in her late twenties, another lady in her forties, and someone else about in their late fifties, and I hired a couple of men about thirty years old and about fifty years old and they were in the store with basket carriers shopping, pushing the cart around. They had merchandise in the top basket, and bottom basket. These people were shopping right by the entranceway to the store.

Here Charles Kuralt interrupted Goldman to ask, “Shills?”

Goldman replied:

That’s right, that’s exactly what it was. So, I told this young lady that was offering the carts to the customer to say, “Look, everybody is using them; why not you?” and immediately it became a huge success. All because of the fact that somebody else had to get the ball rolling.

Within a few weeks all the Standard and Humpty Dumpty stores in Goldman’s chain were using the folding carriers, and they were a huge success. Goldman began manufacturing shopping carts by the end of 1937. By 1940 Goldman had a 7 year waiting list for new shopping carts. Goldman's concept was simple: make shopping easier for the customer and they’ll visit the store more frequently, and buy more. Since they were inspired by the folding chair, Goldman called his carts “folding basket carriers.” Basically, they were folding metal frames with handles and wheels. Customers could place hand-held baskets on the carriers, and take them off again at checkout. This was a little awkward so as time went on Goldman made improvements to his invention.

With ten years of cart manufacturing under his belt Goldman introduced an improved product. The “nest cart” was a shopping cart that stored easily by “nesting” inside the next cart in line. By the 1950s, many variations of the nest cart were in use. It’s the standard of the industry today, and demanded by shopping cart buyers. Today there are 30 to 35 million shopping carts in the U.S. and 1.25 million new ones are manufactured each year. That’s a lot of people enjoying an easier way to shop! The shopping cart went on to become the single biggest invention to impact the sales of grocery stores everywhere.

Even today the effectiveness of the shopping cart in retailing can be measured by comparing the retail stores that do use shopping carts with the stores that don’t use them. Wal-Mart, which uses shopping carts, has shown a much greater increase in retail sales than Sears which doesn’t use them. Studies by Britt Beemer of the American Research Group shows that customers with shopping carts will buy an average of 7.2 items compared with only 6.1 items purchased by customers without shopping carts. However, this does not tell the whole story since Beemer has found that the use of shopping carts will double the sales of hard to carry bulky items.

And while the cartless retailers such as Sears and J.C. Penny have suffered slow sales in recent years, the newer retailers that do use shopping carts, among them Target and Home Depot, have had booming sales. In large part this could be attributed to the ease of shopping made possible by Sylvan Goldman’s invention—the shopping cart.
Senast redigerad av Kristofer 2011-05-04 19:24:38, redigerad totalt 1 gång.
Kristofer
 
Inlägg: 7528
Anslöt: 2005-11-05

Inläggav Zombie » 2009-05-07 17:26:29

Som jag alltid har trott - tjafs gror förr eller senare till något intressant.
Senast redigerad av Zombie 2011-05-04 19:24:38, redigerad totalt 1 gång.
Zombie
 
Inlägg: 18092
Anslöt: 2007-12-26

Inläggav Kristofer » 2009-05-07 17:39:58

Som sagt. kundvagnar är mer intressant än vad du kanske först trodde. Synd bara att AXO, vår svenska fabrikör, numera har lagt mer sin produktion. Därmed kommer den mer typiskt svenska kundvagnen med underhylla att successivt försvinna från Mammons tempel. En kvailficerad gissning och samtidigt ett konstaterande är att de modeller som den tyska tillverkaren Wanzl har blir alltmer vanliga med tiden.

AXO 125 UH
[img]http://www.kundvagnar.se/images/uppladdat/produkter/stor/20030921140536.JPG[/img]
En 125-liters vagn med underhylla

Wanzl EL Series
Bild

Wanzl DR Series
Bild
Senast redigerad av Kristofer 2011-05-04 19:24:39, redigerad totalt 1 gång.
Kristofer
 
Inlägg: 7528
Anslöt: 2005-11-05

Inläggav Jonte » 2009-05-07 20:45:34

Använde en Wanzl EL idag. Inte så bra för killarna att åka snålskjuts med.
Senast redigerad av Jonte 2011-05-04 19:24:45, redigerad totalt 1 gång.
Jonte
 
Inlägg: 1402
Anslöt: 2007-02-01

Inläggav Kristofer » 2009-05-07 20:50:52

Antar att killarna också är så gamla att barnsätet går fetbort.
Senast redigerad av Kristofer 2011-05-04 19:24:45, redigerad totalt 1 gång.
Kristofer
 
Inlägg: 7528
Anslöt: 2005-11-05

Inläggav Kristofer » 2009-05-07 20:59:10

En undersökning från 2005 visar att kundvagnen då var det största av alla europeiska i-landsproblem. http://www.kundvagnar.se/AB_051011.pdf
Senast redigerad av Kristofer 2011-05-04 19:24:45, redigerad totalt 1 gång.
Kristofer
 
Inlägg: 7528
Anslöt: 2005-11-05

Inläggav alfapetsmamma » 2009-05-07 22:12:04

Kristofer, det är sånt här som får mig att vilja stanna kvar här på forumet. :D
Senast redigerad av alfapetsmamma 2011-05-04 19:24:45, redigerad totalt 1 gång.
alfapetsmamma
 
Inlägg: 7383
Anslöt: 2008-05-03

Inläggav Kristofer » 2009-05-07 22:32:20

Tack!

Vad är det som får dig att vilja lämna forumet?
Senast redigerad av Kristofer 2011-05-04 19:24:45, redigerad totalt 1 gång.
Kristofer
 
Inlägg: 7528
Anslöt: 2005-11-05

Inläggav alfapetsmamma » 2009-05-08 12:28:48

Kristofer skrev:Tack!

Vad är det som får dig att vilja lämna forumet?


Jag uttryckte mig klantigt, insåg det för sent. Jag menade mest att det är såna här inlägg, BLAND ANDRA INLÄGG, som gör forumet värdefullt för mig, trots sånt som stör mig (ibland väldigt mycket) men som jag inte tänker prata om här och nu, för det var inte ämnet. (Bland annat så saknar jag forumiter som jag tror blivit bortskrämda av nåt, VAD vet jag däremot inte.) Så, nu blev det rättare.
Senast redigerad av alfapetsmamma 2011-05-04 19:24:45, redigerad totalt 1 gång.
alfapetsmamma
 
Inlägg: 7383
Anslöt: 2008-05-03

Inläggav Miche » 2009-05-08 19:38:02

För, kanske två år sedan, pratades det i medier om nästa generations shoppingvagn, anpassad för självscanningskunder med plats för att hänga/ställa väskor att packa direkt i, men sen blev det tyst...
Det var en svensk tillverkare (jag mailade dem ett förslag om en anpassning med bakre hjul som skulle vara låsbara i färdriktningen).

Vet någon här (Kristofer?) något mer om vad som hände?
Senast redigerad av Miche 2011-05-04 19:24:45, redigerad totalt 1 gång.
Miche
 
Inlägg: 28797
Anslöt: 2009-01-08
Ort: Karlholmsbruk

Inläggav KrigarSjäl » 2009-05-08 19:43:00

Är ni aspergare eller är ni aspergare... :lol:
Senast redigerad av KrigarSjäl 2011-05-04 19:24:45, redigerad totalt 1 gång.
KrigarSjäl
Frivilligt inaktiverad
 
Inlägg: 33157
Anslöt: 2006-08-10

Inläggav weasley » 2009-05-08 20:00:50

*LOL*

Den här tråden är ju fantastisk! Ge mej mer kundvagnsinformation!

Varför slutade den svenska tillverkaren med kundvagnar? Och vem gör de där fraktvagnarna som affärerna har hoppackade kartonger i?
Senast redigerad av weasley 2011-05-04 19:24:45, redigerad totalt 1 gång.
weasley
 
Inlägg: 9949
Anslöt: 2007-04-18
Ort: eth0

Inläggav Zombie » 2009-05-08 20:13:50

Instämmer med weasley!

Och inget samband med varukorgs-, rullpalls- och annan tekniskt likartad tillverkning?
Senast redigerad av Zombie 2011-05-04 19:24:45, redigerad totalt 1 gång.
Zombie
 
Inlägg: 18092
Anslöt: 2007-12-26

Inläggav Kristofer » 2009-05-08 22:28:22

Miche: Jag vet ingenting om det förslaget. Vad jag dock vet är att det har gjorts försök med kundvagnar som har tre hjulpar där det mittersta är låst i körriktningen. Detta för att vagnen inte automatiskt ska börja rulla då golvet lutar. Dock blev vagnarna svårmanövrerade i trånga butiksutrymmen och därmed så gjorde de ingen succé. Frågan har diskuterats i tidningen NyTeknik.

W:
Om jag förstått saken rätt så lade Axo ner sin tillverkning pga att de bvlev utsatta för hård konkurrens utifrån. Tre andra företag som är stora på området är ju brittiska Clares, franska Caddie och tyska Wanzl. Jag inte helt säker på vilken typ av vagn du menar, men du kan säkert hitta den hos sortimentet hos någon av tillverkarna. Jag kan tänka mig att det är denna typ av vagn som du tänker på: http://www.caddie.com/H.1500,EN,30815659.html

Zombie:
Både Wanzl och Caddie tillhandahåller butiksutrustning i största allmänhet. Du kan ju också passa på att kika in hos företaget Exact i Butik som tillhandahåller mycket av Caddies sortiment i Sverige. Det finns också flera svenska företag som säljer olika märken. Det tycks finnas en marknad både för nya och begagnade vagnar. Googlea vetja!
Senast redigerad av Kristofer 2011-05-04 19:24:45, redigerad totalt 1 gång.
Kristofer
 
Inlägg: 7528
Anslöt: 2005-11-05

Inläggav Miche » 2009-05-09 0:13:19

Googlade lite och hittade artikeln från 2006 här, men sen letade jag rätt på företaget som omnämns i artikeln (Cire) och de verkar gett upp att komma ut på kundvagnsmarknaden av hemsidan att döma...

Undrar just om det var mitt mail som knäckte idén... :oops:
Senast redigerad av Miche 2011-05-04 19:24:45, redigerad totalt 1 gång.
Miche
 
Inlägg: 28797
Anslöt: 2009-01-08
Ort: Karlholmsbruk

Inläggav Kikarn » 2009-05-12 20:49:50

Jag kommer inom kort att gräva fram ett par ganska gamla kundvagnar, har inte kunnat datera dem ännu, men skall jag visa bild då? (apropå att mitt intresse är gamla butiksinredningar och liknande, och jag är van vid att det tråkar ut de flesta).

Och kundkorgar med förrästen.
Senast redigerad av Kikarn 2011-05-04 19:24:45, redigerad totalt 1 gång.
Kikarn
 
Inlägg: 853
Anslöt: 2009-05-09

Inläggav Pemer » 2009-05-12 22:38:04

Ja!!! Jättegärna!!!
Senast redigerad av Pemer 2011-05-04 19:24:45, redigerad totalt 1 gång.
Pemer
 
Inlägg: 13590
Anslöt: 2007-02-08
Ort: Grödinge

Inläggav Kikarn » 2009-05-12 23:15:34

Nu skall ni veta att jag har trotsat min mörkrädsla för den här bilden, förgivetvis har jag kastat mig iväg i bilen nu när tillfälle gavs :D . Det finns ett slaktrum i källaren som är FULLSTÄNDIGT vidrigt; så fort mörkret lägrar sig så är jag inte kaxig. Men laddad som jag var, såhär står de idag. De skall snart fram i ljuset, få en omgång med svinto, autosol och vax. De kommer att bli såå läckra när de är klara!
Bild
Senast redigerad av Kikarn 2011-05-04 19:24:46, redigerad totalt 1 gång.
Kikarn
 
Inlägg: 853
Anslöt: 2009-05-09

Inläggav Zombie » 2009-05-13 0:29:49

Senast redigerad av Zombie 2011-05-04 19:24:46, redigerad totalt 1 gång.
Zombie
 
Inlägg: 18092
Anslöt: 2007-12-26

Inläggav Pemer » 2009-05-13 1:17:36

Ååååhhhhhh...... läckert!!!!
Senast redigerad av Pemer 2011-05-04 19:24:46, redigerad totalt 1 gång.
Pemer
 
Inlägg: 13590
Anslöt: 2007-02-08
Ort: Grödinge

Inläggav Kikarn » 2009-05-13 8:13:40

Tack! :D

Den här tråden ger mig lite hopp om att det faktiskt kanske går att hitta ledtrådar till ursprung. Att hitta en pryls historia är nog det som driver mig rätt så mycket, om dessa kan jag nu bara säga att i förhållande till resterande i lokalens interiör och historia så är de någonstans ifrån 40-60-tal och jag har ju haft drivet att kunna hitta tiden från perioden på både vagnar och korgar. Kanske kan jag hitta en tag eller något som säger mer när de kommer fram.

Nu verkar kundkorgar inte vara rumsrena men jag har tidiga plastkorgar någonstans. :) När de kommer fram så får ni en bild på dem med, vare sig ni vill eller inte. :wink:
Kikarn
 
Inlägg: 853
Anslöt: 2009-05-09

Återgå till Intressanta intressen



Logga in